The vision you brought us — the anchor every decision in this proposal works backward from. Built on a 500 g pouch at $12.95 retail.
The broadest appeal of any SKU — any cuisine, any demographic. The everyday-pantry move that puts Pizca into mainstream American kitchens before the chili education curve starts.
A spicy-BBQ flavor profile that already lives in American grocery vocabulary. Easy first taste-test for non-Mexican households, and a recurring SKU in subscription bundles.
Entry-level heat positioned for short-form video — the SKU we point TikTok and IG Reels content at. Fastest path to attention; the chili education starts here.
Pizca · 500 g · 17.6 oz
Herdez · 7 oz · 198 g
Herdez Guajillo is the only national-grocery chile-paste at scale — and the price the casual shopper already has in their head. Pizca's 500 g IV-bag is 2.5× the volume at 35% less per oz at specialty retail. Same shelf, different category position. The size differential is the wedge before the brand ever speaks.
Nationwide shelf presence — international food stores, haciendas, mainstream grocers — is the outcome, not the starting line. We open those doors with a brand buyers can already cite, not a pitch they have to take on faith.
Every dollar enters the US market with a measurable purpose. Early commitment is sized to the risk; later investment is unlocked by what the data earns — never by what the forecast hopes for.
Pizca already has a story worth leading with. We channel that story into a structured marketing engine — paid, owned and earned working in concert — so demand creates the gravity that retail and distribution reward.
Buyers, distributors and retailers open doors for brands that arrive with traction, content and a commerce story they can cite. So the build sequence is deliberate: marketing leads, demand compounds, distribution follows. By Month 4 the conversation with retail isn't a pitch — it's an introduction to a brand that's already moving.
Most pastes ship in jars. Pizca ships in a 500 g medical-drip pouch — instantly recognizable, instantly memeable, instantly photographable. The packaging is doing marketing work the day a customer first sees it.
No competitor on the US shelf shares the silhouette. Every photo and every UGC clip telegraphs "Pizca" before the logo registers.
The drip-bag concept rewards close-up, slow-pour, kitchen-counter content. Tailor-made for IG Reels, TikTok and YouTube Shorts.
1 Tbsp (5 g) per serving. A 500 g pouch lasts a family of four 2–4 weeks at 3–4 uses per week — making the per-meal math obvious before the customer ever sees the price.
≈2M Scoville "shot challenge" content, packaged in a baby-syringe dropper format. High-risk, high-reach — only if Pizca commits the SKU.
500 g · IV-bag pouch · $12.95 retail
Margin per order vs single-unit shipping drag
Spot builds the full marketing engine, runs the live test in months 2–4, fulfills every DTC order, and represents Pizca to US accounts — with KPI gates that unlock additional funding only after the metrics earn it. The renewal conversation is driven by real performance data, not a sales pitch.
A 4-month structured test where Spot does the build, runs the live test, fulfills every DTC order, and represents Pizca to US accounts — with KPI gates that unlock additional funding only after the metrics earn it.
A $45K calibrated entry replaces a year-long commitment. The cheque matches the test — and each next tier of capital unlocks only when the metrics earn it, never on assumption.
By Month 4, the renewal conversation is built on a cohort, a ROAS and a distributor pipeline — not a forecast. Pizca commits forward against numbers it can see, not promises it has to take on faith.
Spot earns a calibrated rev share on accounts it sources, for the life of those accounts. Every retail door, demo and purchase order itself belongs to Pizca — the brand equity, the contract and the customer relationship.
Once the pilot KPIs are hit, subscription revenue, ad scale and retail distribution stack under a single team that already knows the brand, the customer and the operating cadence — every renewal builds on the last.
Garlic / Chipotle / Crushed Jalapeño as the launch trio, with a written capacity confirmation that supports $1M Year-1 volume.
Before May 28$15K upfront + $30K of live-test ad spend across Months 2–4 ($10K/month), with KPI gates and the 6-month renewal clause attached.
Week of June 2Website translation, Shopify restructure, social handles, Klaviyo, brand kit, IV-bag hero photography and the first chef-partnership shoot.
Day +1 from signature